Using Endura responsibly.

Terms of Service

Last updated: September 28, 2026

These Terms of Service form a binding agreement between you and ENDURA WELLNESS LTD (“Endura,” “we,” “us,” or “our”). They apply to your use of this website and, if you purchased a subscription here, to your use of the Endura App. By using this website or the App, or purchasing a subscription, you agree to these Terms of Service. If you do not agree, do not use this website or the App.

1. Age Requirement

Endura is intended for users aged 18 and older. By using this website or the Endura App, or purchasing a subscription, you confirm that you are at least 18 years of age. We do not knowingly collect data from anyone under 18. If we become aware that a user is under 18, we will cancel their subscription and delete their associated data.

2. AI Coaching Service

Coach Maya is an artificial intelligence coach powered by Anthropic's Claude AI - not a licensed medical professional, therapist, psychologist, or crisis counselor. You are interacting with an automated AI system, not a human.

Endura is not a medical device, healthcare provider, or mental health service. Coaching content is for educational and general wellness purposes only and does not constitute medical advice, diagnosis, or treatment. Coach Maya does not provide sex therapy, diagnose sexual dysfunction, or treat sexual health conditions. If you experience physical symptoms, pain, sexual dysfunction, or believe you have a medical condition, please consult a qualified healthcare provider or licensed sex therapist.

AI-generated responses may contain errors, inaccuracies, or outdated information. Do not substitute AI coaching for professional medical advice. We reserve the right to modify Coach Maya's behavior, persona, and responses at any time.

3. Physical Activity & Exercise

ENDURA DOES NOT OFFER OR PROVIDE ANY KIND OF MEDICAL ADVICE, HEALTH INSURANCE OR OTHER HEALTHCARE SERVICE, including counseling, testing, evaluation, prescriptions, procedures, or therapy related to exercise, nutrition, wellness, or sexual health.

THE SERVICE IS NOT A SUBSTITUTE FOR PROFESSIONAL HEALTHCARE SERVICES. YOU ARE EXPRESSLY PROHIBITED FROM ACCESSING OR USING THE SERVICE AGAINST MEDICAL ADVICE.

YOU SHOULD CONSULT WITH YOUR PHYSICIAN OR OTHER QUALIFIED HEALTHCARE PROFESSIONAL before using the service. YOUR USE OF ENDURA DOES NOT CONSTITUTE OR CREATE A DOCTOR-PATIENT, THERAPIST-PATIENT, COACH-PATIENT, OR OTHER HEALTHCARE PROFESSIONAL RELATIONSHIP.

YOUR EXERCISE ACTIVITIES INVOLVE RISKS, BOTH KNOWN AND UNKNOWN, WHICH MAY INVOLVE RISK OF BODILY INJURY OR DEATH, AND THAT YOU ASSUME THOSE RISKS. YOU ACCEPT FULL RESPONSIBILITY FOR YOUR HEALTH, LIFE AND WELL-BEING.

YOU ARE SOLELY RESPONSIBLE FOR DETERMINING WHETHER ANY EXERCISE INSTRUCTION, TECHNIQUE, OR PROGRAM IS APPROPRIATE AND SAFE FOR YOUR BODY, FITNESS LEVEL, AND HEALTH STATUS. ENDURA PROVIDES INSTRUCTIONAL GUIDANCE ONLY AND DOES NOT PROVIDE MEDICAL ASSESSMENT OR PERSONALIZED MEDICAL ADVICE. YOU MUST VERIFY ALL INSTRUCTIONS ARE CORRECT AND APPROPRIATE FOR YOU BEFORE PERFORMING THEM. DO NOT ASSUME INSTRUCTIONS ARE SUITABLE FOR YOUR SPECIFIC CIRCUMSTANCES WITHOUT INDEPENDENT VERIFICATION.

ENDURA IS NOT LIABLE FOR ANY SUCCESS OR FAILURE OF YOUR HEALTH, WELLNESS, PHYSICAL CONDITIONING, SEXUAL FUNCTION, OR ANY OTHER OUTCOMES DIRECTLY OR INDIRECTLY RELATED TO THE PURCHASE AND USE OF THE SERVICE.

IN NO EVENT SHALL ENDURA BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, LOSS OF DATA, OR PROPERTY DAMAGE ARISING FROM YOUR USE OF THE SERVICE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. This limitation does not apply to claims arising from gross negligence, willful misconduct, or violation of law, which cannot be waived under applicable law.

TO THE EXTENT PERMITTED BY LAW, ENDURA'S TOTAL AGGREGATE LIABILITY ARISING FROM YOUR USE OF THE SERVICE IS LIMITED TO THE SUBSCRIPTION FEES YOU PAID IN THE 12 MONTHS PRECEDING YOUR CLAIM.

DISCLAIMER OF WARRANTIES: ENDURA AND ALL CONTENT, INSTRUCTIONS, GUIDANCE, AND SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF ACCURACY, CORRECTNESS, COMPLETENESS, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. WE DO NOT WARRANT THAT INSTRUCTIONS ARE ERROR-FREE, THAT THEY WILL WORK AS INTENDED, OR THAT THEY ARE SUITABLE FOR YOUR SPECIFIC CIRCUMSTANCES.

PARTNER EXERCISES: CERTAIN EXERCISES INVOLVE A THIRD PARTY. YOU ARE SOLELY RESPONSIBLE FOR OBTAINING YOUR PARTNER'S FREE, INFORMED, AND VOLUNTARY CONSENT BEFORE BEGINNING ANY PARTNER EXERCISE. ENDURA PROVIDES INSTRUCTIONAL GUIDANCE ONLY AND BEARS NO RESPONSIBILITY FOR HOW YOU CONDUCT PARTNER EXERCISES.

Before using any exercise programs, please review and accept our Exercise Assumption of Risk & Release of Liability.

4. Subscription & Billing

Endura offers paid subscriptions, billed monthly or annually, purchased on this website.

Our order process is conducted by our online reseller Paddle.com. Paddle.com is the Merchant of Record for all our orders. Paddle provides all customer service inquiries and handles returns.

Subscriptions automatically renew at the end of each billing period and are charged to your original payment method until you cancel. If your plan includes a free trial, you will be charged when the trial ends unless you cancel before then.

You can cancel at any time through the link in your Paddle receipt email, at paddle.net, or by contacting ariel@endura.company. Upon cancellation, you retain access until the end of your current billing period. Refunds are covered by our Refund Policy.

Prices may vary by region and are shown at checkout.

5. Acceptable Use

You agree not to:

• Attempt to elicit content from the AI that is harmful, illegal, or abusive
• Misrepresent your identity, age, or qualifications
• Reverse engineer, scrape, copy, or redistribute any part of the service
• Share your subscription or App unlock link with anyone else
• Use the service for any unlawful purpose or in violation of any applicable law
• Harass, threaten, or harm any other person using information or techniques from the service

We reserve the right to suspend or restrict access to the service for users who violate these Terms at any time, with or without notice, at our sole discretion.

6. Intellectual Property

All content on Endura - including exercise content, coaching frameworks, program structure, and AI responses generated by Coach Maya - is the proprietary intellectual property of Endura. You may not reproduce, distribute, publicly display, or create derivative works from any service content without our written permission.

By using the service, you grant Endura a limited, non-exclusive, royalty-free licence to process your inputs.

7. Disclaimer of Warranties

The service is provided “as is” and “as available” without warranties of any kind, express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, medical accuracy, or non-infringement. We do not warrant that the service will be uninterrupted, error-free, or free of harmful components.

AI-generated coaching responses are probabilistic outputs of a language model. They may be incorrect, incomplete, or inappropriate for your specific circumstances. Always consult a qualified healthcare provider for medical concerns. We make no warranty as to the accuracy, completeness, or fitness of any coaching response for your specific circumstances, and assume no responsibility for harm arising from reliance on service content.

8. Indemnification

You agree to indemnify, defend, and hold harmless Endura and its officers, directors, employees, and agents from any claims, damages, losses, liabilities, and expenses (including reasonable legal fees) arising from: (a) your use or misuse of the service; (b) your violation of these Terms; (c) your misrepresentation of your age or identity; or (d) any claim by a third party arising from your conduct during partner exercise features.

9. Governing Law, Jurisdiction & Dispute Resolution

These Terms are governed by the laws of the State of Israel, without regard to its conflict of laws principles.

Before initiating any formal legal proceedings, please contact us at ariel@endura.company. We will attempt to resolve disputes informally within 30 days of receiving written notice.

TO THE EXTENT PERMITTED BY APPLICABLE LAW, YOU AND ENDURA EACH AGREE THAT ANY CLAIM ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE MUST BE BROUGHT ON AN INDIVIDUAL BASIS ONLY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS, COLLECTIVE, OR REPRESENTATIVE ACTION.

If you bring a claim against Endura that a court or arbitrator finds to be groundless, frivolous, or brought in bad faith or for the purpose of harassment, you agree to reimburse Endura's reasonable legal fees and costs incurred in defending that claim, to the extent permitted by applicable law.

10. Data & Privacy

Your data is handled in accordance with our Privacy Policy, which forms part of this agreement.

11. End User Licence Agreement (Apple)

Use of Endura on iOS is subject to Apple's standard Licensed Application End User Licence Agreement (EULA), available at apple.com/legal/internet-services/itunes/dev/stdeula. The following additional terms apply per Apple's Developer Programme Licence Agreement:

• Apple Inc. is not a party to this agreement and has no obligations to you under it.
• Apple has no obligation to provide maintenance, support, warranty coverage, or product liability claims handling for Endura.
• Apple is a third-party beneficiary of this agreement and may enforce it against you.
• You may not use Endura if you are located in a US-embargoed country or are on a US government prohibited or restricted parties list.
• For product claims, compliance enquiries, or complaints about the app: Endura, ariel@endura.company.

11b. End User Licence Agreement (Google Play)

Use of Endura on Android is subject to Google Play's Terms of Service, available at play.google.com/about/play-terms. The following additional terms apply:

• Google LLC is not a party to this agreement and has no obligations to you under it.
• Google has no obligation to provide maintenance, support, warranty coverage, or product liability claims handling for Endura.
• Google is a third-party beneficiary of this agreement and may enforce it against you.
• You may not use Endura if you are located in a country subject to applicable trade sanctions or export control restrictions.
• For product claims, compliance enquiries, or complaints about the app: Endura, ariel@endura.company.

12. Amendments

We reserve the right to modify these Terms at any time. We will provide notice of any material changes by updating the date at the top of these Terms. Your continued use constitutes acceptance.

13. General

Severability: If any provision of these Terms is found to be unenforceable by a court of competent jurisdiction, that provision will be modified to the minimum extent necessary to make it enforceable, and the remaining provisions will continue in full force and effect.

Entire agreement: These Terms, together with our Privacy Policy, Refund Policy, and Exercise Assumption of Risk & Release of Liability, constitute the entire agreement between you and Endura regarding the service and supersede all prior agreements, representations, or understandings, whether written or oral.

No waiver: Our failure to enforce any right or provision of these Terms does not constitute a waiver of that right or provision.

14. Contact

For questions, concerns, or complaints about these Terms of Service, contact us at ariel@endura.company.